Attracting talented employees to your small business may seem like a daunting task, but with the right plan of action, you can find the right people for the job.
Here are five tips that can help you bring in the best and brightest to join your team.
- Provide Insurance Options and a Retirement Plan
If you want to attract top talent to your small business, offering health insurance and a retirement plan like a 401(k) can help.* Many employees, particularly those with families, consider health insurance a major concern. Providing this benefit shows that you care about your staff’s well-being and may give your company an edge over competitors. Likewise, offering a retirement plan demonstrates your investment in employees’ financial futures. Comprehensive benefits packages can help you keep your current staff and attract new hires, which can save you time and money in the long run. So don’t underestimate the power of good benefits.
- Offer Flexible Work Schedules
Today’s workers value flexibility. Flex hours, flex days, and remote work provide employees with the ability to balance their work lives and their personal lives. Whether your employees struggle to juggle daycare schedules, band practice, or trips to the gym, everyone benefits from some flexibility in life. By offering flexible work schedules, you demonstrate that you understand the importance of work-life balance and that you are committed to supporting your employees in achieving it.
- Cultivate a Positive Company Culture
Workplace culture is a top priority for millennials, and they consider it when looking for a job. According to research, 77% of millennials consider the company’s culture before applying for a job. Additionally, 56% of millennials state that having a good workplace culture is more important to them than salary.
As a small business owner, you have the unique opportunity to shape the culture of your business from the ground up. Cultivating a positive company culture can have a significant impact on not only attracting talent, but also how your current employees feel about their work and their colleagues.
To create a positive culture, you can encourage open communication, recognize and reward hard work, and foster a sense of community among your employees. When your employees feel like they are part of a team, they are more likely to be engaged and motivated in their work.
- Offer Opportunities for Growth and Development
PR Newswire revealed in a survey that 58% of employees are likely to leave their company if they are not provided with professional development opportunities. This highlights the fact that top talent is always seeking ways to improve and expand their skill set.
To attract such talented employees, it’s crucial to offer opportunities for growth and development. This can include programs for training and development, mentorship opportunities, and career advancement paths. By investing in your employees’ growth and development, you demonstrate that you value them as individuals and are committed to their long-term success.
Offering opportunities for growth and development not only attracts top talent to your small business but also increases loyalty and commitment among current employees – a win-win situation for both your business and your workers.
- Leverage Social Media and Online Platforms
In 2022, 86% of job seekers used social media to search for jobs, according to a survey by CareerArc. More than a third of respondents (35%) revealed that they learned about job opportunities through social media. This highlights the power of online platforms in attracting top talent to your small business. Social media platforms provide an opportunity to showcase your company culture, highlight job openings, and connect with potential candidates.
LinkedIn is a particularly useful platform for recruiting as it allows you to search for and connect with candidates who match your specific criteria. You can also utilize social media platforms such as Facebook and Instagram to showcase your company culture and share stories about your employees.
By leveraging social media and online platforms, you can expand your reach and attract a wider pool of talented candidates for your small business. It’s an effective and efficient way to promote your business and job openings to potential candidates who are already actively using social media for their job search.
How We Can Help
Attracting top talent to your business may require a lot of effort, but banking shouldn’t. At Citizens Bank, we offer all the solutions you need to streamline your business banking, allowing you to focus on hiring.
*Securities offered through Raymond James Financial Services, Inc., Member FINRA/SIPC, and are not insured by bank insurance, the FDIC or any other government agency, are not deposits or obligations of the bank, are not guaranteed by the bank, and are subject to risks, including the possible loss of principal. Investment Advisory services offered through Raymond James Financial Services Advisors, Inc. Citizens Investment Services and Citizens Bank are not registered broker/dealers and are independent of Raymond James Financial Services, Inc.